Naomi Threads is one of the uttermost acknowledged fabric makers and distributers: founded by Naomi Arego in the United States of America in 1958, it has become good acknowledged for its great quality of mixtures. In today ‘s uninterrupted usage of togss in our mundane lives every bit good as in concerns, this industry has become really competitory taking to a demand for enlargement for Naomi Threads to increase on market portion, gross revenues and construct up an even stronger repute. This demand has led to puting sights into other states to look for possibilities of investing and/or location of a concern. For this, Tanzania seems to be a preferred pick.

This study aims to analyse the chief concerns for possible foreign direct investing ( FDI ) or export possibilities, and how good this would be for Naomi Threads success and ends. The survey will look into the national institutional systems and cultural imposts in Tanzania and the USA. For this it will measure the form and tendencies of trade and investing in both states in the fabric sector with cardinal accent on protection steps against imports and foreign investing in Tanzanian fabric and vesture sector. Then it advises on whether Naomi Threads ought to export or prosecute a foreign direct investing scheme. The possibility of prosecuting in both options is explored through analyzing the conditions of the exchange rate government between USA and Tanzania and the consequence this may hold on FDI or export. Lastlyit assesses the degree of hazard coverage and corporate societal duty ( CSR ) issues Naomi Threads of USA may come across in Tanzania as a foreign opposite number in the Tanzanian fabric industry.

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The survey concludes by acknowledging the suggested attack as optimum for execution. TEXTILE Industry

This industry is one of the major turning industries in the universe due to a widespread demand for manufactured goods that rely on togss and fabrics, e.g. vesture. Private and official usage are for case rug, bedclothess, drapes, sublimating and a varioation of points such as flags and bags.

Fabrics used for fabrication intents, and selected for its characteristics other than visual aspect, are normally termed as proficient fabrics which would be used e.g. for automotive applications.

A An analysis of the national institutional systems and cultural conditions in Country B with an appraisal of how this will impact your house within its industry


The national concern system attack clarifies international differences in steadfast organisation and house behaviour. The accent is on the organisation of economic activities and on administration issues. National differences in the organisation of houses and markets are explained by differences in civilization and in formal establishments. The business-systems attack has progressively become based on economic theory with little emphasis on legal, political and educational models, while originally rooted in sociology ( Lundvall 1999 ) .

Due to the suggestion of the old analysis, importance is sited on the undermentioned institutional steps in the Tanzanian political, economic and legal system with the analysis of national concern system in Tanzania in relation with Naomi Threads of U.S as a possible entrant to the Tanzanian concern infinite.


The 2010 elections had Chama Cha Mapinduzi ( CCM ) emerging winning one time once more with President Jakwaya Kikwete get downing his second and last term. “ The chief political issues are corruptness and the portion of the excavation sector in the economic system against a background of popular discontent fed by monetary value rises and electricity cuts ” (, 2008 ) . The Government of Tanzania ( GOT ) encourages FDI and is successful in pulling it. In malice of the positive response towards FDI, some representatives remain dubious of foreign investors and free competition. After several old ages of increasing FDI, new FDI in 2009 weakened modestly due to the planetary economic crisis to USD 650 million from 2008 ‘s record USD 744 million ( U.S. Department of State, 2010 ) . There are no Torahs or ordinances that limit or prohibit foreign investing, engagement, or control, and houses by and large do non curtail foreign engagement in pattern. The U.S though, comprised of 50 politically separate provinces, each political entity has the right to impact its ain Torahs ( Making concern in the U.S, 2013 ) . And the state is politically stable and operates on a democratic system.

Since the Tanzanian politically system encourages FDI, this will work in Naomi Threads ‘ favour, and with good dealingss between the states, it will ease the constitution and can work in all metropoliss in Tanzania because unlike U.S, Tanzania does non hold separate political entities in each metropolis.


The Tanzanian economic system is mostly agricultural: agricultural production provides 27 % of entire GDP and 80 % of employment, every bit good as 22.6 % of GDP from the industrial sector (, 2001 ) . Significant processs have been in usage to economically liberalise the Tanzanian economic system and promote both foreign and domestic private investing. The plan included a comprehensive bundle of policies which reduced the budget shortage and improved pecuniary control, well depreciated the overvalued exchange rate, liberalized the trade government, removed most monetary value controls, eased limitations on the selling of nutrient harvests, freed involvement rates, and introduced a reform of the fiscal sector. This would be a perfect chance for Naomi Threads to prosecute into FDI for the system supports and entertains foreign investors, and with their currency ‘s strength, the costs will be incurred less.


Tanzania ‘s legal system is based on a five-level bench which combines the legal powers of tribal, Islamic, and British common jurisprudence. Request is from the chief tribunals through the part tribunals, local justness tribunals, to the high tribunals, and the high tribunals to the Court of Appeals ( University of Minnesota Human Rights Library, 2001 )


Any alteration in cultural factors like instruction affects the life manner and thought of the people populating in society and thereby has a bearing on concern activities in such society ( Jain et al 2009 ) . Business and society are indispensable to one another ; social-cultural scene debates the consequence implemented by societal and cultural factors which are beyond control for concerns. Such affairs include: attitude to work, household system, faith, linguistic communications, wonts, penchants, tradition, value system, and concern moralss among others. Managing the complications formed by transverse -cultural alterations increases the dealing costs of carry oning international concern activities. Therefore, if cultural discrepancies among possible trading spouses are great, the economic and/ or strategic benefits of prosecuting in concern activities must be great adequate to countervail the excess costs of making concern with diverse civilizations ( McDonald and Burton 2002 ) . Therefore, by taking the importance of cultural deductions in the concern infinite into consideration a concern investing in the Tanzanian fabric industry will affect a looking into cultural factors as follows:

aˆ? Traditions and labour system: Most of the industrial industry is pushed toward local supplies. Important industries include the industry of fabrics, among others. Other industrial activities include oil refinement, and the industry of cement, gunny sacks, fertiliser, paper, glass, ceramics, and agricultural implements ( Culture of Tanzania, 2010 ) . Their agricultural execution, particularly with cotton, would work greatly in Naomi Threads favour in increasing the fabric production.

aˆ? Religion: Christian religion and Islam are the major faiths in Tanzania, with 30 % consisting of Christians, 35 % consisting of Muslims ; the staying 35 % has people with autochthonal beliefs ( Tanzania – Culture, Customs & A ; Etiquette, 2001 ) . Though, the faiths have no consequence on the fabric concern. Although Naomi could spread out on their market portion for supplying stuff for kanzus, Muslim ‘s spiritual wear.

aˆ? Cultural Groups: Composed of more than 130 folks, consisting 99 % of African of which 95 % are Bantu in the mainland, other 1 % consisting of Asian, European, and Arab ; Zanzibar – Arab, African, assorted Arab and African ( Tanzania – Culture, Customs & A ; Etiquette, 2001 ) . Bantu tribes contain the Sukuma which is Tanzania ‘s largest folk with 23 % , the Chagga with 7 % , the Makonde with 7, the He-He with 3 % , the Go-Go with 6 % , the Haya with 7 % and the Nyamwezi with 7.5 % ( Tanzania ‘s Ethnic Groups, 2010 ) . Based on the ethinicity groups, Naomi Threads would acquire a good thought on what their green goods should be, from arab traditional wear to that that is appealing to the locals

aˆ? Language: Swahili and English are the chief spoken linguistic communications in Tanzania. Despite the several cultural groups with their ain linguistic communications, Swahili and English are spoken nationally. Out of the two linguistic communications, Swahili is more spoken and understood by all but English non every bit much. This may represent a major deduction for Naomi Threads because English is the official linguistic communication in U.S. , which would intend an employment for locals to move as transcribers should be implemented, easing a manner for FDI by been welcomed by locals since they will be cut downing the unemployment rate.

B An appraisal of the form and tendencies of trade and investing between the two states in your selected industry, and besides consideration of the type and degree of protection steps against imports and foreign investing in Country B within your industry.


The U.S. fabric industry has increased productiveness by 45 per centum over the last 10 old ages, doing fabrics one of the top industries among all industrial sectors in productiveness additions. The U.S. fabric industry is a great fabrication employer in the United States, the U.S. authorities estimations that one fabric occupation in this state supports three other occupations, with the industry holding employed 506,000 workers in 2011. The U.S. fabric industry is the 3rd largest exporter of fabric merchandises in the universe ( NCTO 2012 ) . Exports in 2010 grew 13.4 per centum to more than $ 17 billion in 2011. U.S. is the universe leader in fabric research and development, with private fabric companies and universities developing new fabric stuffs such as new garments that adapt to the clime to do the wearer heater or ice chest and every bit good as for U.S. military usage, with more than 8,000 different fabric merchandises per twelvemonth ( Bakane, 2012 ) . The U.S. fabric industry financed $ 16.5 billion in new workss and equipment from 2001 to 2010 which led to makers holding to open new fibre, narration and recycling installations to change over fabric waste to new fabric utilizations and rosins ( Friedman, 2012 ) . With U.S being more involbed in the modern tendencies of fabric, their investing in Tanzania would bear fruit since they would hold an upper manus in the singularity of their merchandises and hence pulling more clients than the basic merchandises in Tanzania


Tanzania has ample natural resources, peculiarly for agribusiness, with 44 million hectares of cultivable agricultural land and the being of an ample supply of cotton provides important chances for investing in the local fabric industry ( Tanzania US embassy Gov. , 2009 ) .


The U.S. has an first-class relationship with Tanzania forged through history of events, which got even stronger following the 1998 onslaughts of the U.S embassy in Tanzania. In September 1999, Tanzania ‘s Third President Benjamin Mkapa visited the U.S with a deputation of concern directors, reflecting the increased degree of cooperation on trade and investing issues and Tanzania ‘s committedness to economic liberalisation ( Stein, 2010 ) . With President Kikwete ‘s election, the relationship has blossomed into heater dealingss than at any clip since Tanzania achieved independency. President Kikwete wishes to broaden Tanzanian ties to the U.S. across all domains, including political, economic, and military, and has been actively engaged in prosecuting internal structural reforms to let that to go on.

Tanzania ‘s exports to the United States include fabrics, agricultural trade goods, minerals, and while imports from the United States include wheat, agricultural/transport equipment, chemicals, used apparels, and machinery ( Tanzania National Website, 1999 ) , Tanzania is entitled for discriminatory trade benefits under the African Growth and Opportunity Act. The U.S has Trade and Investment Framework Agreements with two regional organisations to which Tanzania belongs, viz. the East African Community and the Common Market for Eastern and Southern Africa ( U.S. Department of State, 2010 ) .

Tanzania and U.S have preserved a dependable trade relationship over the old ages. Meanwhile, recent trade statistics ( 2011 ) showed that Tanzania ‘s export to U.S amounted to 58,244 ( Value 1000 dollars ) , an addition from 42,888 ( Value 1000 dollars ) , compared to 2010. While U.S exports to Tanzania hold besides risen to 250,729 ( Value 1000 dollars ) from 2010 ‘s 157,909 (, 2012 )

All sectors:




A USA Exports to Tanzania

154 075

157 909

250 729

A US Imports from Tanzania

49 374

42 888

58 244 2012.

The high addition of exports into Tanzania, show that the state is dependent on foreign aid and merchandise, hence an entertaining advantage for FDI.


Not much is mentioned about the trade in the fabric industry between the two states. However, among the five big exports to Tanzania from U.S included assorted fabric articles deserving $ 25 million, and there were agricultural merchandises imports deserving $ 38 million to U.S from Tanzania (, 2008 ) .


Tanzania ‘s trade policy has evolved and been shaped by alterations in its socio-economic government and political doctrine over the past four decennaries. After independency, Tanzania pursued a free trade policy as it was assumed that openness to merchandise will take to economic system growing every bit good as the obliteration of poorness ( Trade policy for a competitory economic system and export-led growing, 2003 ) .

Tanzania ‘s new trade policy goes beyond the out-of-date accent on duties and quantitative bounds and sets new and modern regulations on how to increase international engagement, through trade, FDI as a consequence of the Structural Adjustment Programs ( SAPs ) supported by the World Bank and IMF. The debut of the Economic Reform Programme ( ERP ) in 1986 permitted a series of actions designed to set up a market economic system based on free trade through gradual debut of policies that complement and facilitate effectual operation of trade policies shaped by several regional and many-sided trade understandings associated with organic structures such as the World Trade Organization ( WTO ) , the South African Development Community ( SADC ) , and the East African Community ( EAC ) ( Trade policy for a competitory economic system and export-led growing, 2003 ) . .

Such as the constitution and sustaining of a stable macroeconomic environment through a series of pecuniary and financial policy steps and enterprises including the debut of drifting exchange rate, involvement rate liberalisation and fiscal sector institutional reforms. This will help in the accomplishment of the primary end of poorness suppression under the National Development Vision 2025 ( Trade policy for a competitory economic system and export-led growing, 2003 ) .

Despite the trade liberalisation, Tanzania still adopts an appropriate model of steps for the impermanent safeguarding of the domestic industry and economic activity threatened by liberalisation including designation of sectors to be protected.


Since its independency in 1961, Tanzania invested to a great extent in fabric industry so that it could fulfill the demand of the market in footings of apparels and cotton turning in Tanzania. Harmonizing to the ministry of industry and trade 2004 study on position of fabric industries in Tanzania, 50 fabric industries were established by the twelvemonth 2002 by the authorities and private companies. However merely 23 ( 46 % ) of the established industries are runing ( Kinabo, 2004 ) .

In the sixtiess and 1970s, Tanzania was able to run into the demand of the market in footings of apparels. The industry produced equal apparels and stuffs for doing apparels. Furthermore the industries were of the major employers and subscriber to GDP with using approximately 25 % of the working force and contributed 25 % of GDP in fabrication sector ( SAILIN LTD ( TIB ) , 1996 ) . Harmonizing to Zuku ( 2002 ) the development of the fabric industry was attributed to the demand for it and consider authorities policies.

Though the fabric industry was able to fulfill the market, it could non run into the demand of some types of apparels, for illustration suits and accommodating stuffs and other specific frock stuffs. This was due to the deficiency of engineering of bring forthing them. In 1980 the authorities continued to curtail the importing of goods such as fabric and apparels, which affected the fabric industry. The capacity to bring forth equal good quality garments declined ( Kinabo, 2004 ) .

Trade liberalisation and reforms in the cotton sector elaborated three stages. First, concerted motion reform: this began in 1991 when the authorities created a new Cooperative Society Act which stated that the concerted brotherhoods had to conform to the international concerted rules ( Kahkonen and Leather, 1997 ) . That is, primary societies were to be formed by husbandmans, who would so command the concerted brotherhoods through their elected representatives ( Kabelwa and Kweka, 2006 ) .

Second, the concerted brotherhoods were given freedom to find their ain manufacturer monetary values. Third, before 1994, the cotton sector was extremely monopolized. Two establishments, the concerted brotherhoods and the Tanzania Colton Marketing Board ( TCMB ) handled all the selling and processing of cotton. From 1994 this monopoly was abolished and TCBM, which was renamed the Tanzania Cotton Lint and Seed Board ( TCLSB ) , had a new function of implementing selling ordinances ( Kabelwa and Kweka, 2006 ) .

In add-on, all monetary value control was removed and private bargainers were allowed to put their ain manufacturer monetary values. Note that, the Cotton Industry Act of 2001 provided for the formation of the new Board called the Tanzania Cotton Board ( TCB ) , which replaced the TCLSB ( Kabelwa and Kweka, 2006 ) .

An lineation of the exchange regimes that govern Countries A and B with an appraisal of the hazards this poses for you firm.


“ In foreign exchange nomenclature, an exchange rate government by and large refers to the policy imposed on a currency by its issuing state or by a trading axis like the European Union, for illustration. Exchange rate governments can include currency nogs, trading sets, and other more complex agencies of associating one currency to the value of another or to that of a basket of currencies ” ( Financial advisory, 2013 ) .Several exchange rate governments are practiced globally, fluctuating from the utmost instance of fixed exchange rate system, such as the currency boards and brotherhoods to a freely floating government. In pattern, states tend to follow a mixture of governments such as adjustable nog, creeping nog, mark zone/crawling sets, and managed float, whichever suit their curious economic conditions ( McDonald and Burton 2011 ) . The exchange rate government of Tanzania and U.S are considered as both states use different currencies ( shillings and dollars ) severally. Both states use a flexible exchange rate system where the value of the currency is determined by the market, for illustration the purchasing and merchandising of curreny for intent of minutess uncluttering, fudging, arbitrage and guess by Bankss, houses and other establishments. So higher demand for a currency leads to an grasp of the currency while lower demand leads to a depreciation of the currency, and an addition in the supply of the currency leads to a depreciation while an addition leads to an grasp.

The fluctuation in the exchange rate of the shilling is seasonal, reflecting on the demand and supply status in the market. The motion in the exchange rate follows closely the form of influxs of foreign exchange. Normally, the exchange rate depreciates during the period February to July because influxs of foreign exchange are during those months. The exchange rate stabilizes or rises during September to January because of increased influxs of foreign exchange from export harvests such as cotton, java, baccy and Anacardium occidentale nuts ( Ballali, 2006 )


Therefore, when the universe agribusiness merchandises monetary value is high, the gross shared by the three grades of authorities rise likewise and, as has been detected since the early 1970s, elicited similar outgo additions, which had been hard to convey down when agribusiness merchandises monetary values autumn and grosss fall aboard. Indeed, such unwieldy outgo degree had been at the root of high authorities shortage disbursement. Naomi Threads public presentation could, to a big extent, be tied to this economic phenomenon.

Advise on the jobs of set uping and runing a corporate societal duty policy covering concern with Country B in your industry


Corporate Social Responsibility ( CSR ) is a worldwide development on how companies can pull off their concern procedures to bring forth an overall positive impact on society and environment. CSR represents attention for societal and environmental issues with a profitable concern position, the so called “ people-planet-profit ” doctrine. Employees prefer being employed at a company that cares for them and possess a good image in society, fabric companies that work out how to drive the market in that way will turn faster with lower hazards.




Players ‘ Experiences

METL purpose is to enable and authorise the many under-privileged who continue to fight in Tanzania, with a specific accent on wellness, instruction, entree to H2O and athleticss development ( Technologies, 2000 ) .

A to Z fabric Millss ltd believes “ developing Africa through fabrication excellence ” ( Tanzania, 2000 ) .

Provision of employment, building of roads and employment may be some available steps to maintain the possible state of affairs in cheque for Naomi Threads.


In Tanzania, CSR is viewed as giving back to society and as such their ultimate right. In Tanzania philanthropic gift is more than charitable giving. HIV/Aids is an illustration where the response by concern is basically beneficent but clearly in companies ain economic involvements.

Naomi Threads can do proviso to spouse with human right organisations in order to efficaciously address possible issues


Any individual who procures, demands or imposes forced labor, commits an offense. A kid of 14 old ages of age shall non be employed in a mine, mill, including any non-formal scenes and agribusiness, unless 18 old ages of age ( Employment and Relations Labor Act, 2004 )

Naomi Threads already has a good repute for occupation sweetening and upholding that corporate civilization will place it against undue force per unit area in this respect.


Tanzanian communities tend to keep a degree of ownership over natural resources and as such ne’er want to portion ways with what they consider as interest. There are “ Landlord groups ” formed to further strong resistance against whatever they perceive as unfairness in land geographic expedition ( Ballali, 2006 ) .

Working on the CSR docket in Tanzania in partnership with different stakeholders in the society. Involve community leaders in the finding of locations.


Care of the highest environmental criterions. Waste pollution from fresh stuffs have been major issues hosts communities emphasize while maintain a strong resistance against the investors ( Ballali, 2006 ) .

Introduction of local agricultural strategies to appeal to the effected populace and the recycling strategy being put to utilize.


Company dealingss with providers and contractors are ever questionable and non viewed as precedence ( Agoa, 2012 ) .

Multinational companies initiate co-operation with the SMEs in both the formal and informal sector for local supplies. To develop a joint corporate societal duty ( CSR ) docket for Tanzanian and non-Tanzanian houses. This could be explored by Naomi Threads while sourcing stuffs for local usage in the part

Investing Method

However, Tanzania ‘s liberalized concern authorities and proactive reform steps are doing it easier to make concern in the state. Owing to the predating issues considered in this study, Foreign Direct Investment will be recommended to Naomi Threads as a step for enlargement and perforating into the Tanzanian fabric sector. The Tanzanian authorities has put inducements in topographic point to pull foreign investors. Tanzania ‘s investing authorities has been geared towards promoting private sector engagement in the state ‘s economic system.


The Tanzanian authorities operates a deregulated society which could prefer the brown field attack. Naomi Threads can follow this suited agencies by unifying and geting an plus of a house in the industry owing to the market portion nucleus participants like MeTL and A to Z Textile Mills ltd already have in the industry.


Naomi Thread should travel in front with the FDI, due to a figure grounds ; Low menace of competition, there are merely few cardinal rivals in the industry, the liberalized concern authorities allows it, and the state is extremely involved in agricultural production – cotton appears to be among the top merchandises produced and sold. Besides, as the agricultural potency is tremendous but remains mostly hibernating and undeveloped yet the conditions is favourable for agricultural merchandises, Naomi Threads could utilize this to its advantage and cultivate more cotton for their fabric.