The purpose of this paper is to depict the Brazilian economic environment over the class of the last decennary, taking into history the effects economic policy and so associate this economic environment to the advantages and disadvantages of making concern in Brazil. Section One presents the most dramatic tendencies of the Brazilian economic system since 2000. Section two analyses the Impact of economic policy on the concern environment. Section three discuses the economic advantages and disadvantages for companies in the Real Estate Industry. Finally, Section Four concludes by sing what scheme the Foreign MNE should utilize to come in the Brazilian existent estate market.

Section 1

2. The economic environment of making concern in Brazil.

Brazil attained a democratically elective authorities in 1989 after a drawn-out battle between military and democratic forces where Brazil maintained an import permutation industrialization theoretical account. In 1994 under the presidential term of President Fernando Cordoso major economic reforms were implemented in a big scale liberalization of the economic system. During this period Brazil underwent the universe ‘s largest of all time denationalization enterprise, when over 100 $ billion of province ain assets were privatised. Now Brazil is frequently grouped along with Russia, India, and China as a part of rapid development and economic potency ( see fig1 ) . After decennaries of difficult work Brazil has emerged as a major international power with the 8th largest economic system in the universe, ( beginning IMF, 2009 ) . Since its major trade policy inspection and repair in the 1990s, Brazil has undertaken ambitious alterations related to economic reforms in its chase of sustained growing, which have led to a significantly more unfastened trade and investing environment. These policies have faired Brazil good through the current economic crises, and the velocity of economic recovery is a testament to the success of Brazilian economic policy. Under the current disposal ‘s macro-economic growing policies, Brazil has changed the form of the old 30 old ages, and now has strong GDP growing, low stable rising prices and lifting prosperity.

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Fig 1: GDP growing

Gross domestic merchandise based on purchasing-power-parity per capita GDP.

Following Cordoso ‘s government, Brazil has maintained strong focal point on implementing trade and investing liberalization, and to a great extent reduced duty rates ( see fig2 ) , ensuing in addition in GDP ( fig 3 ) and a favorable environment for foreign investings ( see fig 4 )

Fig 2: Duty Ratess across all merchandises from 1990-2009

Figure 3: GDP Growth in Brazil 1994-2010

All though these policies were non across the board, this has allowed foreign investing in the existent estate industry, and the attendant stabilization of involvement rates has made Brazil a more attractive investing location. An attractive characteristic of the Brazilian existent estate market is the creative activity of free trade zones, which are Centres of development by foreign investors.

Fig 4: FDI in Brazil

Section 2


Brazil has undertaken a figure of economic and financial policy alterations. Two of the most of import over old two decennaries and therefore the 1s we shall concentrate within this paper are Unilateral Trade Liberalisation, and Regional Integration Policy.

In Brazil, much of the 2nd half of the twentieth Century is characterised by an autocratic modernization. Here province operated endeavors ( SOE ) , had monopolies which were secured via authorities subsidies. The policy was direct province intercession into industry through restrictive regulative regulations, which the authorities hoped would advance autonomy within the big domestic market. This attack was seen as a success by perceivers within Brazil during this period, due to the high growing rate [ figure ] . However growing was mostly due to the impact of Low involvement loans from the developed universe.

A critical turning point arose in the 1980 when ace high rising prices and a hapless planetary clime led to a argument into the efficiency of the current import permutation theoretical account. As the ISI system failed policy shapers within Brazil began to research the benefits of a market economic system. The ISI theoretical account had a figure of weaknesss but a major consideration was that it allowed the authorities to favor particular involvement groups, and powerful anterooms within the state, in a system of protectionism and mercantile system, which finally led to extreme balance of payment issues and dawdling productiveness.


During this period in Latin America the Washington consensus every bit at the head of political and economic treatment, where it promoted macro alteration in the signifier of stableness through financial reconciliation, and existent exchange accommodations, and in micro alteration in the signifier of trade openness, liberalization, SOE denationalization, and economic system de-regulation. The combination of the external and internal force per unit areas to take protectionism and the general consensus of the twenty-four hours led Brazil to take protectionism and develop a trade liberalization policy in the early 1990s. This was Brazil ‘s first major policy alteration since 1957. In implementing these policies, policy shapers imposed one-sided duty cuts, and in making so forced domestic industry to vie with external rivals. The end of this was to convey down rising prices, which had been running into three digit figures by the terminal of the 80s, and raise Brazil ‘s competitory standing on the international sphere.

Recent Policy Adjustments

In 1994 the Plano Real was instigated, to antagonize the inflationary job of the Brazilian economic system. During the period of 1995 to 1998, there was a little reversal in the Liberalisation procedure when Brazil overvalues their exchange rate and increased the current history shortages and their contagious hazard. From 1999 up until 2001, during a deterioration of planetary economic clime, Brazil adopted a flexible exchange rate, and as a consequence of this policy there was a return of trade excess. However due to the hapless economic public presentation of the old twelvemonth, uncertainties into the benefits of Liberalisation are maintained within Brazil ‘s policy shapers. Unilateral trade liberalization is non without its drawbacks, peculiarly in developing states runing with no warrant of reciprocality. Nevertheless the most positive consequence of the Liberalisation has been a crisp addition in foreign direct investing [ fig 4 ] and sustained growing of industrial production led by capital and lasting goods. Looking towards the hereafter, Brazil has all the conditions necessary for keeping strong sustainable growing. The external debt stocks as a per centum of GNI, which is the “ amount of public, publically guaranteed, and private nonguaranteed long-run debt, usage of IMF recognition, and short-run debt ” Trading Economicss, has fallen from 38.54 in 2000 to 16.21 in 2008. In the decennary get downing 1999, Brazil Gross Domestic Product has risen to 1572 billion dollars from 586 Billion. Its balance of trade which was negative uptil 2000 ‘s is now a postitive 2000 million USD. In order to ease future growing, the policy shapers of Brazil must go on the procedure of Internationalisation and Integration into the universe ‘s economic system ; nevertheless it must be take into consideration how the policies of high existent involvement rates, existent exchange overestimate, and financial conservativism are ensuing in semi-stagnation of decreased public presentation of the liberalization measures they have antecedently undertaken.

Figure 5: Brazil ‘s Balance of Trade from 1994 onwards

Section 3


One of the most underdeveloped sector and a presumptively hot finish for foreign investings in Brazil is the existent estate sector. The primary grounds for the growing of the existent estate sector in Brazil is the addition in the per capita income and supportive authorities recognition policies every bit good as FDI Torahs. The primary demands of a existent estate sector are stable demand, buying power amonst public, a developed mortagage market for consumers and handiness of natural stuff and labor. All these factors

Infrastructure development is come oning in alliance with the economic growing of the state. Brazil has invested to a great extent in the development of roads, airdromes, energy undertakings and most significantly for the existent estate sector, it has undertaken ambitious lodging undertakings to antagonize the monolithic lodging shortage of over 7million places.

A major benefit of the Brazilian market for investors has been the lessening in import responsibilities and riddance of non-tariff barriers on exports. Another jurisprudence that has kept the foreign investors interested in the Brazil ‘s existent estate sector is that they have 100 % ownership of land. Along with that Brazil has implemented assorted inducements for foreign investors like revenue enhancement benefits and no charge on transportation of net incomes. These liberalization policies have freed sectors from authorities control and opened them to investing by local and foreign private companies.

Recently, the Brazilian authorities besides made a statement stating that to advance touristry and associated existent estate sectors they will take the lock-in period for foreign investors which gives them greater flexibleness.

Currency fluctuations have a critical impact on many investing markets, particularly in existent estate industry. Real estate industry is really susceptible to such as altering international rate and economic system. Therefore, the importance of stable currency is more obvious. The Brazil ‘s currency has been the Real ( R $ ) in 1994. After that, rising prices in Brazil has been kept a civilized degree ( at an all clip low at 5.7 % ) . Furthermore, due to Brazil ‘s stableness currency, it shows that Brazil has low debt, low exchange rate, low involvement rate, high per capita buying power, and stable political system. The good currency rates make the investing cheap for foreign investors. That is to state, a stable currency make Brazil go one of the top investing finishs around the universe.

A The new legal reform which ensures foreclosure every bit good as securitization and low rising prices in Brazil make it a favourable emerging mortgage market.

Brazils mortgage loaning has been restricted to subsidise loan from private and public nest eggs establishments hence have a really low degree of residential and commercial mortgage debt. They besides mortgaged their finance due to the high hard currency modesty imposed on Bankss by the cardinal bank which makes it hard for Bankss to give mortgage hence doing existent estate markets in Brazil lowly leveraged comparison to that of the UK and USA which are extremely leverage so it survived the fiscal crisis and recession in 2008 and 2009 respectively.A A The debut of macroeconomic policies which cause an addition in employment chance have enable more low category Brazilian to gain more and the debut of new mortgage Torahs every bit good as belongings growing development in 2009 there has been an addition in demand for existent estate in the past twelvemonth.

Securitization is the cardinal to make liquidness in the mortgage market and with transition of jurisprudence 9514 this was achieved in Brazil in Nov 1997. Prior to this the mortgage market was non executable due to general economic instability, high involvement rates and high rising prices.

Brazilian authorities implements a stable political system boulder clay now, with ‘no political enemies, no cultural or cultural struggles, and no menace of terrorist act or civil agitation ‘ ( Ball, 2009 ) . Brazil ‘s democratic establishments have allowed the domestic and foreign markets to maintain their assurance in Brazil ‘s political system. Since 2003, Brazil ‘s President Lula has improved and implemented effectual prudent fiscal, economic policies and advanced societal reforms which made Brazil go the 8th largest economic system around the universe ( The World Bank, 2003 ) . Thomas McDonald ( main strategic officer ) pointed that ‘a 5 % cut in Brazil ‘s Selic involvement rate this twelvemonth to 8.75 % and a $ 18 billion lodging stimulation program announced by the authorities in March have boosted demand for residential and commercial existent estate investings ‘ ( Property Wire, 2009 ) . To some extent, the reform besides fuels a rush of lodging ingestion. All in all, under President Lula ‘s successful economic reforms, Brazil tends to be safer and stable political environment in which to put, compared to other BRIC countries.A

With Brazil hosting 2014 FIFA World Cup and 2016 World Olympic Game, both international and domestic investors pay more attending to existent estate industry in the state. This will take to the building of new and monolithic substructures and lodging across the Brazil. Security and environment will be improved every bit good. Two international featuring events besides can advance Brazil ‘s touristry, conveyance, and retail sectors. All these factors can hike the demand both foreign and domestic purchasers.

A Most Investors invest existent estate industry in Brazil can obtain a great return on investing. Generally, Brazil has lower hazard investing chances, compared to USA, UK, or other BRIC states

The Brazilian authorities has taken major stairss and reforms in the existent estate sector to supply residential houses to the low and in-between income households. Alongwith encouraging FII, revenue enhancement benefits the authorities has besides adopted Minha Casa, Minha Vida – My place, My Life which is a 34 billion undertaking. It ‘s a plan that will supply the low-income households with no ownership of abode with 1 Million new places at cheaper rates. Under the new plan, households gaining every bit much as 4,200 reais a month will be able to purchase a place at a near-zero involvement rate, refinance it over 36 months in instance of unemployment and be to the full bailed out by the authorities in instance of decease.

This lodging program includes revenue enhancement cuts for selected edifice stuffs was incorporated as a policy to counter the impact of the planetary fiscal crisis on Brazil ‘s economic system

Harmonizing to the World Tourism Organization, it shows that the figure of international travellers increased at 170 % in Brazil between 1995 and 2005. This has resulted in addition in existent estate building. But in today ‘s Brazil, the enlargement in demand of in-between residential and low-cost lodging are more obvious.

Because it is an emerging state which means that has a higher demand for existent estate than most developed states like UK. There is shortage of houses in Brazil comparison to the full population of the state ( more than 20 % of the population lacks adjustment ) so there is a high demand for existent estate.

Figure 6:


Though being one of the universe ‘s fastest turning economic systems, Brazil still has some issues to screen out. The recent recession has had an impact on Brazil ‘s economic system but they seem to hold recovered good with authorising domestic demand. The existent estate sector in Brazil is one of the hottest finishs for foreign investors but they should take into consideration assorted other factors before make up one’s minding to come in the market.

Though there are many positives in the Brazilian existent estate sector, it has its portion of jobs. The most critical factor that discourages foreign investors from come ining Brazil is the bureaucratism. Bureaucracy farther leads to corruptness which increases the cost of making concern and the dealing costs. Harmonizing to the Brazil has been ranked 112 in covering with building licenses compared to UK or USA which ranks16 and 27 severally.

Besides, there are a batch of environment statute laws and formalities that need to be in order as the environmental Torahs for building are ( Fig 7 ) rather rigorous in Brazil and the punishments are besides rather high. The other issue is that Brazil still lacks the instructions accomplishments and engineering that is required for high quality building. Along with that, their efficiency in building is reasonably low compared to industry criterions and they waste a batch of stuff and H2O ( 25 % ) . The rate of corruptness is besides rather high in Brazil which adds to the jobs in the existent estate sector. One more major issue that has come up late is that the Brazilian authorities has come out with a statement sing the ownership of land in Brazil by foreign investors. Earlier, FII ‘s had the right to have the land 100 % . But nevertheless, these prohibitions are merely concerned with the agricultural sector for bring forthing nutrient and there is still no lucidity whether these use for existent estate sector excessively.

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July 22, 2008 ( Accessed on 8th November, 2010 )

Fig 7

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Rankings DB 2011

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Change in Rank

Get downing a Business



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Sing the turning existent estate sector in Brazil, Government encouragement for foreign investings, favorable Torahs of 100 % ownership of land, cheap labor and stable political and mortgage system, MNE ‘s should come in the Brazilian existent estate sector. The manners of entry they can choose for are Greenfield, Acqusition Or Joint Venture. Since its an MNE it is assumed that the have adequate rescourses to fund their activities and the demand for leveling more capital is non an issue.

The company can travel for a Greenfield attack if they have knowledge about the Brazilian market and are presently runing in some other sector in Brazil and seeking to diversify. If its a Real Estate MNE seeking to come in the existent estate sector they should instead choose for an acquisition or a joint venture as existent estate sector requires good footings and relationships with authorities forces and knowledge about Torahs and demand forms in the market. MNE ‘s are served good by choosing for a Joint venture with a medium or big scale existent estate companies in Brazil as they have lesser hazard. Joint Ventures are besides better when it comes to the fact that Brazil authorities is buerocratic and corruptness is rather prevailing in the state. This method is besides good for companies who lack solid background in the existent estate sector and are new to the concern.

The companies looking for short-run investings ( 2-3 old ages ) should travel in for the touristry related existent estate sectors as authorities has no lock-in period for those investings and the returns are assumd to be about 20 % . Howver, a long-run investor should look to come in into building of existent estate like residential and commercial undertakings which have a turning demand in Brazil. They should besides seek and offer for authorities related undertakings as the authorities structural reforms and planned to put $ 18 billion for constructing 1 million places. MNE ‘s with superior engineering and know-how should choose for such undertakings as the quality of building is considered hapless in Brazil.

Housing Finance Mechanisms in Brazil – United Nations Human Settlement Programme 2010 Nairobi Principal Author: Joao da Rocha Lima Jr.

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An Introduction to the Brazilian Real Estate Finance and Securitization Markets – Particular Edition

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