Communication Channels Mai Chao Thao MGT 521 May 29, 2011 John Farley Communication Channels Global marketing is a major leap for the business at hand; thus, it requires the richest communication channel, oral communication in the form of a conference. This form of communication is rapid and has a built-in feedback mechanism, which will lead to the creation of the most effective marketing strategy (Robbins, 2011). Additionally, oral communication minimizes confusion among the team members and allows both upward communication and downward communication.

The presence of the upward communication is essential because it allows the team members the opportunity to solicit their thoughts and opinions to obtain the goal at hand (Robbins, 2011). When presenting the developed strategy to the vice president of operations, the best channel of communication is still the same, oral communication in a conference. This channel, as previously stated, allows rapid feedback, and eliminates confusion; thus, it is the best communication channel to be used (Robbins, 2011).

Furthermore, the situation is not a routine situation; it is very new and untouched area so using the richest form of communication will be more appropriate to achieving the best result (Robbins, 2011). In the situation of the expired log in name and password for the travelling agency, the best form of communication to contact the IT department is an oral communication in the form of a phone conversation. This form of communication is the best choice based on the there is no computer access; thus, eliminating most electronic communication likes e-mail, IM, and social networking choices.

A phone conversation is a rapid form of technology that allows the transfer of information and has a built-in feedback mechanism to clarify any confusion that can be brought up during the conversation (Robbins, 2011). However, when transmitting the new log in name and password to the 11 employees, the best choice would be a written form of communication as a memo. This form of communication allows safe storage of the security information, and is tangible to all employees (Robbins, 2011)

As for the situation of informing reducing employee numbers, the best communication is an oral communication in the form of a conference. This form of communication allows upward and downward communication. The presence of a downward communication is able to explain the reasoning behind the decision to reduce the employee size, whereas the presence of the upward communication will allow employees to express his or her feelings and be heard. This form of communication creates a balance for the business because both parties area able solicit their opinions; thus, minimizing the emergent of grapevine communication.

On the other hand when I am informing the four unlucky employees about their discharge, the best form of communication is a face-to-face conversation. This channel of communication entitles the employees the chance to express their concerns and emotions (Robbins, 2011). Additionally, it protects the employee’s privacy (Robbins, 2011). Reference Robbins, S. P. & Judge, T. A. (2011). Organizational behavior (14th ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall.