When be aftering to put on any kind of concern in a foreign state, it is indispensable to thoroughly survey and scan that state ‘s environment before coming to any concluding decision. I have been assigned Portugal as a state for a concern venture. Portugal is a developed state and it has a high quality-of-life, harmonizing to The Economist Intelligence Unit. It is the 13th-most peaceful and the 8th-most globalized state in the universe. This selling brief lineations and examines the environmental, economic, demographic, technological and political factors of Portugal.

Geography, Location and Demographic

Portugal is located in south-western Europe on the Iberian Peninsula. Harmonizing to the 2011 nose count, the population is 10,760,305 of which 52 % is female and 48 % is male. The land country is 91,906 sq kilometer, of which 36 % is under forestry, 34 % under lasting harvests and 9 % under grazing land. It is cool and rainy in the North, heater and desiccant in the South. Portugal has two great metropolitan countries viz. Lisbon and Porto. Lisbon is the capital and besides the political, cultural, economic, educational, and societal Centre. The Portuguese ‘s currency is Euro. Harmonizing to the Portugal Demographics Profile 2011, urban population is 61 % of entire population.

Environmental Factors

The Ministry of Quality of Life and the Office of the Secretary of State for the Environment are the chief environmental bureaus in Portugal. Air and H2O pollution are major environmental jobs particularly in the urban countries. The H2O supply, particularly in coastal countries, is threatened by pollutants from the oil and cellulose industries. Portugal has 37 three-dimensional kilometers of renewable H2O, of which 53 % is used to back up agriculture and 40 % is for industrial activity ( Caroline B.B Rettell, 2011 ) . In entire, the state ‘s metropoliss produce an norm of 2.6 million dozenss of solid waste. Recently, Portugal ‘s wildlife and agricultural activities were threatened by eroding and desertification of the land.

Political Factors

Portugal is a democratic democracy ruled by the fundamental law of 1976 with Lisbon. The four chief regulating constituents are the president of the democracy, the assembly of the democracy, the authorities, and the tribunals ( OECD Country Note, 2000 ) . The president is elected for a five-year term and he is the 1 who appoints the premier curate. His powers include the right to name an election if the authorities loses the support of parliament, and the ability to mention measures to the constitutional tribunal. The national and regional authoritiess, and the Portuguese parliament, are dominated by two political parties, the Socialist Party and the Social Democratic Party ( Lusitanian Police, 2006 ) . The stableness of the political system will stay an plus, even though it is believed that it will be less stable in the close hereafter.

International Relationss

Portugal has been a member United Nations since 1955 ; Portugal is besides a founding member of NATO, OECD and EFTA. Portugal ‘s cardinal foreign-policy relationship will stay that with the European Union, where it will go on to back up farther integrating on justness and place personal businesss and is likely to endorse efforts to hold a common foreign policy.

Infrastructure and Technology

With the aid of European Community Funds during the past several old ages, Portugal was able to do a strong investing to better conveyance and substructure. This has resulted in modern expresswaies, railroads, airdromes, and maritime ports.

With the reaching of 3rd coevals mobile webs, Internet entree in broadband and Television distribution were made available to mobile web clients. Today in Portugal orbiter webs are used chiefly to supply Television distribution services ( Aicep, 2010 ) .

Economy and sectors

Since Portugal joined the European Community, it has become more diversified. It is now more of a service-based economic system ( Economy, 2000 ) . Consecutive authoritiess have implemented reforms and privatized many collectivist houses and liberalized cardinal countries of the economic system. Harmonizing to the CIA Wold Factbook, the economic system had grown by more than the EU norm for much of the 1990s, but fell back in 2001-08, and contracted 2.6 % in 2009, before turning 1 % in 2010. In the i¬?rst half of the twelvemonth the on-going i¬?nancial and economic crisis hit Portugal peculiarly hard. Unemployment rose to 8.9 per cent in the i¬?rst one-fourth of the twelvemonth to 10.1 per cent in the last one-fourth. The budget dei¬?cit went from 2.6 per cent in 2007 to 9.3 per cent in 2009 ( Magone, J. M. , 2010 ) .

The authorities is implementing rigorous steps, including a 5 % public wage cut which went into consequence on January 1, 2011 and a 2 % addition in the value-added revenue enhancement to cut down the Balance of Payments shortage. However, some investors have expressed concern about the authorities ‘s ability to accomplish these marks and cover its autonomous debt ( Portugal, 2006 ) . Without the option for stimulation steps, the authorities is concentrating alternatively on hiking exports and implementing labour market reforms to seek to raise GDP growing and increase Portugal ‘s fight – which, over clip, may assist extenuate investor concerns.

Portugal ‘s major exports are fabrics, vesture and footwear, cork and paper merchandises, machinery, conveyance equipment and chemical. Agriculture no longer represents the majority of the economic system, but Portuguese vinos are exported worldwide ( Aicep, 2010 ) . Tourism is besides an of import 1. Portugal is really unfastened to merchandise and foreign investing and has a moderately sound fiscal sector. The most of import trading spouses are Germany and Spain.

Portugal has had a strong tradition in the fishing sector and is one of the states with the highest fish ingestion per capita. The insurance sector has performed good, partially reflecting a rapid deepening of the market in Portugal.

Heavier industry such as steel working, ship building, Fe production and electrical machinery are concentrated in the Lisbon-Setubal part in the South. The building industry has become of import.

The H2O authorization, railroads, postal services, media, air hose are the major State-owned companies. The Euronext Lisbon is the major stock exchange of Portugal. Most industries and concerns are concentrated in Lisbon and Porto metropolitan countries.

Commercial Activities.

There are many commercial activities in Portugal. The provincials in the north cultivate maize, murphies, grapes and veggies to sell at regional markets. They besides raise cowss, and sell the milk to local co-ops. Along the coastline, populations engage in fishing which is an of import export industry. The local economic systems in the North have been supplemented by centuries of out-migration, and as a consequence, work forces have developed artisanal accomplishments as Masons and carpenters. Around Braga, and Porto, people are more occupied in the fabric industry. Cash-crop agribusiness such as wheat, olives and cork predominates in the Alentejo. In cardinal Continental Portugal wheat, maize, and rice are cultivated on moderate-sized household farms for commercial sale. The Azores are mostly agricultural, with some islands depending chiefly on dairy and meat production and others on a combination of cowss raising, fishing, and small-scale agribusiness such as tea, baccy, and veggies. Madeira relies on vino, bananas, sugar cane, fishing, and whaling in add-on to small-scale bungalow industry and touristry. Females are more towards the embellishment industry.

Economic and Social Issues

Corruptness has become a major political and economic issue for the state. Some instances were widely reported in the media, such as the personal businesss in several municipalities affecting local town hall functionaries and bourgeoiss, every bit good as a figure of politicians with wider duties and power. However, harmonizing to the Transparency International study for 2010, Portugal is merely below Israel and some places above Italy in footings of sensed corruptness. There have been some societal issues predominating in Portugal. For case, drugs and larceny have become a job in big metropolitan countries.


The educational system is divided into preschool, basic instruction, secondary instruction, and higher instruction ( Caroline B.B Rettell, 2011 ) . Entire big literacy rate is 99 % . Over 35 % of college-age citizens ( 20 old ages old ) attend one of the state ‘s higher instruction establishments. Portugal is non merely a cardinal finish for international pupils but is besides among the top topographic points of beginning for them. The oldest Lusitanian university was foremost established in Lisbon before traveling to Coimbra. The largest university in Portugal is the University of Porto. Portugal has entered into cooperation understandings with North American establishments to farther develop and increase the effectivity of Portuguese higher instruction and research.


Harmonizing to the latest Human Development Report, the mean life anticipation in 2011 is 78.54 old ages. The Portuguese wellness system is characterized by three systems viz. the National Health Service ( NHS ) , particular societal wellness insurance strategies for certain professions ( wellness subsystems ) and voluntary private wellness insurance ( OECD Country Note, 2000 ) . In add-on, approximately 25 % of the population is covered by the wellness subsystems, 10 % by private insurance strategies and another 7 % by common financess.

The decease rate and baby mortality have declined, and life anticipation has increased. Since 1974, medical instruction has been improved and there are more physicians and infirmaries ( Caroline B.B Rettell, 2011 ) . Health attention is better in the metropoliss than in the countryside. The causes of decease are diseases of the circulatory and respiratory systems, and decease from hurts and toxicants. Portugal has a low self-destruction rate but high motor accident human deaths.

Religion and Culture

Approximately 90 % of the population see themselves Roman Catholic but non everyone attends Mass ( Caroline B.B Rettell, 2011 ) . Yet a larger figure want to be baptized, married in the Church, and have Last Rites.

Harmonizing to the plague analysis done by Goyal, Portugal has developed a specific civilization while being influenced by assorted civilisations that have crossed the Mediterranean and the European continent, or were introduced when it played an active function during the Age of Discovery. Since the 1990s, Portugal has increased the figure of public cultural installations every bit good as new public cultural installations like municipal libraries and concert halls across the state ( Culture, 2000 ) .


This selling brief has analysed the state ‘s current personal businesss. We have observed that it is one of the adult states and export concern has an chance. Finally, we have learnt how to analyze the external environment, before puting in an international state.