The pharmaceutical industry non merely develops but besides produces and markets drugs licensed for usage as medicines. Pharmaceutical companies ‘ trades in generic and trade name medicines. They are capable to a assortment of Torahs and ordinances sing the patenting, proving and selling of drugs.

Initially, The Indian pharmaceutical industry grew at a really easy from 1947 to 1970, all due to the deficiency of inducements and the failure of the authorities which was unable to set-up a concrete regulative model.

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Now, the Industry is characterized by legion governmental ordinances and policy alterations, stiff monetary value controls, strict controls on preparations, and absence of international patent protection. During 1970, the Indian Patents Act ( IPA ) and the Drug Price Control Order ( DPCO ) were passed. Though DPCO acted as buffer against pharmaceutical companies doing free pricing illegal, it fulfilled the end of supplying quality drugs to the populace at sensible rates.

The Introduction of the IPA, which did non acknowledge merchandise patents but merely procedure patents – provided a major push to the industry and companies which through the procedure of reverse-engineering, began to bring forth bulk drugs and preparations at lower costs. This led to high atomization in the industry, due to the outgrowth of a figure of little houses.

India Manufactures over 400 majority drugs and around 60,000 preparations, which are distributed by 5,000,000 chemists all over the state.

Indian pharmaceutical Industry is go throughing through a moving ridge of consolidation, with the aim to beef up their trade name equity and distribution in what is basically a branded-generics market.

In the present, the growing of a domestic pharmaceutical company is critically dependent on its curative presence. The old and mature classs like anti-infective, vitamins, and anodynes are de-growing while ; new lifestyle classs like Cardiovascular, Central Nervous System ( CNS ) , Anti-AIDS, Anti-Cancer and Anti Diabetic are spread outing at double-digit growing rates.

Assorted Pharmaceutical companies in India

Ranbaxy Labs

It is India ‘s largest pharmaceutical house with the returns of Rs 4,198.96 Crore ( Rs 41.989 billion ) in 2007

Dr. Reddy ‘s Labs

With a turnover of Rs 4,162.25 Crore ( Rs 41.622 billion ) in 2007, it is 2nd largest drug house in India by gross revenues.


it generated an one-year gross of Rs 3,763.72 Crore ( Rs 37.637 billion ) in 2007 and made it the 3rd among largest pharmaceutical houses.

Sun Pharmaceuticals

Sun pharmaceutical Industries had an overall net incomes of Rs 2,463.59 Crore ( Rs 24.635 billion ) in 2007.

Lupin Labs

It ‘s entire net income of Rs 2,215.52 Crore ( Rs 22.155 billion ) was in 2007.

Aurobindo pharmaceutical

India ‘s 6th largest pharmaceutical company by gross revenues, Aurobindo posted Rs 2,080.19 Crore ( Rs 20.801 billion ) one-year returns in 2007.


With 2007 turnover touching Rs 1,773.41 Crore ( Rs 17.734 billion, GSK is India ‘s 7th largest pharmaceutical house.

Cadila Healthcare

Cadila ‘s net incomes was Rs 1,613.00 Crore ( Rs 16.13 billion ) in the financial twelvemonth 2007, set uping itself as India ‘s eight largest drug company.

Aventis pharmaceutical

With an one-year gross of Rs 983.80 Crore ( Rs 9.838 billion ) in 2007, Aventis pharmaceutical has made a topographic point for itself in the top 10 pharmaceutical companies in India

Ipca Labs

Ipca is India ‘s tenth largest pharmaceutical company by gross revenues and in 2007 it had a turnover of Rs 980.44 Crore ( Rs 9.804 billion )

Plague Analysis

Political Factors

There is political uncertainness, Combination of diverse political ideas have got together to cobble together a rag-tag alliance. Hence any consistent political or economic policy can non be expected. This muddies the investing field.

The Minister in charge of the industry had been endangering to enforce even more rigorous Price Control on the industry than earlier. Thus it is throwing many investing programs into the stagnation.

DPCO, which is the bible for the industry has in consequence worked contrary to the stated aims. DPCO nullifies the market forces from promoting competitory pricing of goods dictated by the market. Now the pricing is done by the Government, based on the sanctioned costs irrespective of the existent costs.

The state goes in for the IPR ( Intellectual Property Rights ) government which is popularly known as the Patent Act. This Act impacts the Pharmaceutical Industry the most. Thus an Indian company could non get away paying a patent fee to the discoverer of a drug by fabricating it utilizing a different chemical path. Indian companies went against this jurisprudence and used the reverse-engineering path to contrive alternate fabrication methods. A batch of money was saved this manner. This besides encouraged viing company to market their versions of the same drug. This means that the drosss and hint elements that were found in different trade names of the same substance were different both in making every bit good as in quantum.

Therefore many trade names of the same medical specialty were genuinely different. Here Branding really meant quality and purer trade name really had pure active ingredients and lesser or less toxic drosss.

Product patent government will now extinguish all this. Patented drug would be manufactured utilizing the same chemical paths and would be manufactured by the discoverers or licentiates utilizing the chemicals with same specifications. Hence all the trade names with the same active ingredient will non hold any difference in pureness and drosss. The different trade names will hold to vie on the footing of non input-related inventions such as packaging, coloring material, flavours etc.

Economic Factors

Indians spends a really little proportion of their income on health care. This has stunted the demand and therefore the growing of the industry.

Per capita income of avg. Indian every bit low as Rs. 12,890, hence, passing on the health care takes a low precedence. An Indian visits a physician merely when there is an exigency. This has led to a flourishing of unqualified physicians and spread of non-standardized medicine.

The Incidences of Taxes are high. Excise Duty ( State & A ; Central ) , Custom Duty, Service Tax, Profession Tax, License Fees, Royalty, Pollution Clearance Tax, Hazardous substance ( Storage & A ; Handling ) licence, income revenue enhancement, Stamp Duty and a host of other levies and charges have to be paid. On an norm it amounts to no less than 40-45 % of the costs.

The figure of Registered Medical practicians is low because of this. Due to which the range of Pharmaceuticals is affected adversely. There are about 5million Medical stores. Besides this affects adversely the distribution of medical specialties and besides adds to the distribution costs. India is a high involvement rate government. Therefore the cost of financess is dual that in America which adds to the cost of goods.

Adequate storage and transit installations for particular drugs are missing. Surveies had indicated that about 60 % of the Retail Chemists do non hold equal infrigidation installations and stored drugs under sub-optimal conditions. Therefore impacting the quality of the drugs administered and of class adds to the costs.

India has hapless roads and railroad web. Therefore, the clip of transit is higher. This calls for higher stock list transporting costs and longer bringing clip. All this adds to the uncalculated costs. It ‘s merely during the last twosome of old ages that good quality main roads have been constructed.

Socio-cultural Factors

Poverty and associated malnutrition dramatically affected the incidence of Malaria and TB, preventable diseases continued to play mayhem in India for decennaries even after they were eradicated in other states.

Poor Sanitation and contaminated H2O beginnings ended the life of about 1 million kids who were under the age of five. In India people preferred utilizing family interventions which handed down for coevalss for common complaints. The usage of magic/ tantrics/ hakims is still prevailing in India.

Increasing pollution has added to the health care job. Smoke, imbibing and hapless unwritten hygiene is still adding to the health care job. Large joint households transmit catching disease among the members.

Cattle-rearing encourage diseases that are communicated by animate beings. Early kid bearing affects the wellness criterions of adult females and kids. Ignorance of vaccination and inoculation has prevented the obliteration of diseases like infantile paralysis, chicken-pox, small-pox, epidemic parotitiss and rubeolas.

Technological Factors

Advanced machines have dramatically increased the end product and reduced the cost. Computerization has boosted the efficiency of the Pharma Industry.

Newer medicine, active ingredients are being discovered. In January 2005, the Government of India had more than 10,000 substances for patenting.

Ayurveda is now a good recognized scientific discipline and hence is supplying the industry with a cutting border. Progresss in Bio-technology, Stem-cell research hold given India a measure frontward.

Humano-Insulin, Hepatitis B vaccinums, AIDS drugs and many such molecules have given the industry a pioneering position.

Newer drug bringing systems are the inventions of the twenty-four hours. The immense unemployment in India prevents industries from traveling to the full automatic as the Government every bit good as the Labour Unions voice complains against such constitutions.

Legal Environment

The pharmaceutical industry is now a extremely regulated and conformity enforcing industry. As a consequence of which there are huge legal, regulative and conformity operating expenses for the industry to absorb. This tends to curtail it ‘s dynamism but in recent old ages, authorities has begun to bespeak industry proposals on regulative operating expenses to promote invention in the face of mounting planetary challenges from external markets.

In Pharmaceutical industry, there is immense PSU section which is extremely inefficient. The Government puts the excesss generated by efficient units into the monetary value equalisation history of inefficient units therefore unduly subsidising them. On a long term footing this has made practically everybody inefficient.

Effective the January, 2005 the Government has shifted from bear downing the Excise Duty on the cost of fabricating to the MRP thereby doing the finished merchandises more dearly-won. Just for a few excess vaulting horses the current authorities has made many a life salvaging drugs unaffordable to the hapless.

The Government provides excess drawbacks to some units located in specified country, supplying them with subsidies that are unjust to the remainder of the industry, conveying in a skewed development of the industry. As a consequence, Pharmaceutical units have come up at topographic point unsuitable for a best cost fabrication activity.

S.W.O.T. Analysis of Pharmaceutical Industry


Cost of production is low.

Large pool of installed capacities

Efficient engineerings are present for big figure of Generics.

Huge sum of skilled proficient work force.

Addition in liberalisation of authorities policies.


Aging of the universe population.

Increasing incomes.

Turning attending towards wellness.

New diagnosings and new societal diseases.

Spreading contraceptive attacks.

Saturation point of market is far off.

Better therapy attacks.

Better bringing systems.

Spreading attitude for soft medicine ( OTC drugs ) .

Spreading usage of Generic Drugs.


Easier international trading.

New markets are opening.


Atomization of installed capacities.

Low engineering degree of Capital Goods of this subdivision.

Non-availability of major mediators for majority drugs.

Lack of experience to work expeditiously the new patent government.

Very low key R & A ; D.

Low portion of India in World Pharmaceutical Production ( 1.2 % of universe production but holding 16.1 % of universe ‘s population ) .

Very low degree of Biotechnology in India and besides for New Drug Discovery Systems.

Lack of experience in International Trade.

Low degree of strategic planning for future and besides for engineering prediction.


Containment of lifting health-care cost.

High Cost of detecting new merchandises and fewer finds.

Stricter enrollment processs.

High entry cost in newer markets.

High cost of gross revenues and selling.

Competition, peculiarly from generic merchandises.

More possible new drugs and more efficient therapies.

Switch overing over form procedure patent to merchandise patent.

To do India a potentially strong pharmaceutical hub following failing has to be overcome with:

Low investings in advanced R & A ; D and deficiency of resources in order to vie with MNCs for New Drug Discovery and to commercialize molecules on a world-wide footing.

Lack of strong linkages between industry and academe.

Low medical outgo and healthcare spend in the state

Production of specious and low quality drugs tarnishes the image of industry at place and abroad.

R & A ; D attempts of Indian pharmaceutical companies hampered by deficiency of enabling regulative demand.

Despite of alone strengths like expertness in procedure chemical science, handiness of abundant and high quality endowment, and turning hospital substructure, the state still accounts for less than 1 per centum of the US $ 130 billion in worldwide disbursement in pharmaceutical research and development.


CRAMS: Built-in competitory advantages and cost-efficient fabrication capablenesss has now become one of the most preferable finishs for Contract Research and Manufacturing Services ( CRAMS ) . India has immense potency to tap the $ 20 billion CRAMS concern that is expected to make $ 31 billion by 2010. India has chance to catch this concern. Pharma multinationals are besides working India ‘s competences in the field of information engineering and its strong and low cost IT skill sets by puting up Centres for their planetary clinical informations direction maps in India.

Oscilloscope: Contract able researches besides offer important chance to the Indian pharmaceutical industry that is going a planetary R & A ; D hot-spot for advanced pharmaceutical companies. The planetary contract research chance was $ 14 billion in 2006 and was expected to make $ 24 billion by 2010.

Identifying chances & A ; enablers.

To Map Indian pharmaceutical industry to recognize its full potency and to go globally competitory.

Addressing planetary challenges that impact India drug company industry.

Global confederations, Amalgamations and Acquisitions.

Government should supply substructures for endowment & A ; research.

Supplying regulative protection.

Giving fiscal inducements to promote inventions & A ; research.

Promoting public -private partnership in substructure development.

Example of get the better ofing menaces and catching new chances

1. The deficiency of research and development ( R & A ; D ) productiveness, run outing patents, generic competition and high profile merchandise callbacks are driving the amalgamations and acquisition ( M & A ; A ) activity in the sector. The Lots of amalgamations and acquisitions in the yesteryear shows that the Indian drug company industry is all set to take on the planetary markets. Nicholas Piramal has acquired 17 per cent in Biosyntech, a Canadian drug company packaging company in July 2005. While in June 2005, Torrent acquired Heumann Pharma, a generic drug company that was earlier a portion of Pfizer. Matrix ‘s acquisition of the Belgian house Docpharma was the largest acquisition trade. Sun Pharmaceutical Industries has announced its program for acquisitions in the US.

Indian generic companies are progressively contending patent instances on these secondary patents and Resulting in earlier generic entry hence lending to affordability of drugs in developed states

Indian companies still continues to market and export generic drugs which are off patent. US is the ideal finish for Indian companies. In US entirely, major blockbuster drugs are traveling off patent in following few old ages. Further it is estimated that generic market can make US $ 80 billion in coming few old ages in value footings and Indian companies stand a good opportunity of tapping a major ball of this pie.

2. Lupin being among the top three Indian pharmaceutical companies by 2007 and aimed at accomplishing the US $ 1 billion grade. In order to vie with the foreign participants, Indian drug company companies have started beef uping R & A ; D activities, come ining the planetary generics market, embarking into contract research and started researching sections like herb teas and Ayurvedas ; while have already established foreign drug company companies established R & A ; D Centres and clinical test Centres in India to cut drug bringing costs. Lupin excessively made important investings in R & A ; D, substructure, exports, herbal markets and other curative sections to vie efficaciously with domestic and planetary drug company big leagues. Harmonizing to Lupin ‘s top direction, “ As the state switches on to the merchandise government, extremist alterations are expected to impact the pharmaceutical sector. A deep-seated displacement in concern policy has taken topographic point within the company by puting a strong accent on R & A ; D to make proprietary rational belongings. The budget for this activity was stepped up well during the twelvemonth to guarantee that the company has a complete portfolio of merchandises to take on the patent government.

3. The ruin of many companies is due to non altering with the manner of selling. The analysis of Indian companies revealed that their advancement is fundamentally from the new merchandises. Cipla has shown a enormous growing in the market merely due to concentrate on the new merchandise hence they became No. 1 in 2004. Similarly, the Sun Pharmaceuticals have shown a phenomenal growing by following same scheme. This has resulted in their occupying 5th place in 2004. The new merchandise success rate is traveling down because the companies are more interested in presenting new merchandises and bring forthing volume gross revenues and non trade name edifice. There are really few merchandises which could hold registered more than 1 Crore gross revenues. The current scenario in the pharmaceutical industry is to establish new merchandise so acquire some market portion and if the response is good, pick up the trade name and construct the same in subsequent years.This has given dividend to companies like Ranbaxy, Cadila, Cipla, Sun Pharmaceuticals.