Packaging and Labeling
What you’ll learn. . .
• The chief maps of merchandise packaging
• The chief maps of labels
Boxing
• The physical container or wrapper for a merchandise.
Functions of Packaging
• Promoting and Selling the Merchandise
Functions of Packaging
• Defining Product Identity – invokes prestigiousness. convenience. or position
Functions of Packaging
• Provides Information – UPC symbols. contents. warrants. nutritionary value. possible jeopardies
Functions of Packaging
• Meeting Customer Needs – assorted sizes. bite kits. etc.
Functions of Packaging
• Ensuring Safe Use – plastic alternatively of glass. tamperresistant packaging. blisterpacks. childproof containers
To read about the Tylenol slayings in 1982. and the resulting innovation of the tamperproof bundle. chink on the Tylenol box above.
Functions of Packaging
• Protecting the Product – during transporting. storage. and show. Protects nutrient from spoilage. Helps prevent shoplifting
Contemporary Packaging Issues
• Aseptic Packaging – Incorporates a engineering that keeps nutrients fresh without infrigidation for extended periods
Contemporary Packaging Issues
• Environmental Packaging – reclaimable. reclaimable. less uneconomical. and safer for the environment
Contemporary Packaging Issues
• Cause Packaging – to advance non-product issues such as societal and political causes Ex: Body Shop. Ben & A ; Jerry’s Click on the ice pick carton to larn about cause packaging at Ben and Jerry’s
Labeling
• A label is an information ticket. negligee. seal. or imprinted message attached to a merchandise
A labels chief map is to inform about contents and give waies
Brand Label – gives the trade name name. etc.
Descriptive Label
• Information about merchandise usage. attention. other characteristics
Grade Label
• States the quality – AA. A. Bacillus
Labeling Laws
• Many bundle labels must run into local. province. and federal criterions • FDA – Federal Food and Drug Administration – requires nutritionary info. regulates wellness claims and defines descriptive footings such as “light. ” “free. ” “low. ” and “reduced” to do them consistent on all merchandises • FTC – Federal Trade Commission – proctors for delusory advertisement that is false or deceptive. including guidelines for environmental claims like “recycled” or “biodegradable. ”
