This is research is based on the consumer determination towards the two Wheeler in India. The two-wheeler market has witnessed a pronounced displacement towards bikes at the disbursal of scooters. India is the 3rd largest maker of two-wheelers in the universe. The Indian two-wheeler industry has come a long manner since its low beginning in 1948 when Bajaj Auto started importing and selling Vespa Scooters in India. Since so. the client penchants have changed in favor of bikes and gearless scooters that score higher on engineering. fuel economic system and aesthetic entreaty. at the disbursal of metal-bodied geared scooters and mopeds. The degree of engineering alteration in the Motor vehicle Industry has been high but. the rate of alteration in engineering has been medium. Rising income degrees. cut downing excise responsibilities. higher loan term of office and loan-to-value offered by the funding companies have all fuelled the growing of two-wheeled demand.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now

The two-wheeled section of the industry had been bucking the normal tendencies exhibited by the car industry for the past few old ages. Time has come for this section to aline itself with the overall industry growing. The growing in two-wheeler gross revenues has been rather steady over the past eight old ages and right now. there is no ground to anticipate an upturn. The dramatic structural displacement in the industry from scooters to bikes has been traveling on for the last five old ages and is expected to hold been completed. The Indian consumer being sensitive to monetary values would surely take the lead. Besides. the industry size has become excessively large to prolong the growing rates. As a consequence. expects motorcycle growing rates to travel towards the overall industry growing rate in the following one to two old ages.

Two-wheelers owe their descent to the “safety” bike. i. e. . bikes with forepart and rear wheels of the same size. with a pedal grouch mechanism to drive the rear wheel. Those bikes. in bend descended from high-wheel bikes. The high-wheelers descended from an early type of pushbike. without pedals. propelled by the rider’s pess forcing against the land. In 1948. Bajaj Auto began merchandising in imported Vespa scooters and three-wheelers. Finally. in 1960. it set up a store to fabricate them in proficient coaction with Piaggio of Italy. Under the regulated government. foreign companies were non allowed to run in India. The industry had a smooth drive in the fifties. 60s and 70s when the Government prohibited new entries and purely controlled capacity enlargement. The industry saw a sudden growing in the 80s.


To place and analyse the market growing of two Wheeler section.

The aim of this research is to find the consumer penchants on base of consumer determination of different bikes.

It involves the survey of consumers’ attitudes which help them in decision-making.

To analyse the ground for a major displacement from traditional two Wheelers to modern machines.

Scope of Survey:

The research has been conducted maintaining in head Indian Territory merely. From this research. the beginnings of information. act uponing the factors and pick of penchant of the client can be identified.

To cognize the alteration in demand form of the client. it would assist us understanding the alterations in the demands & A ; penchants.

Literature Reappraisal:

Chintan Shah. Two Wheeler Industry in India: The Indian two-wheeler industry made a little beginning in the early 50s when Automobile Products of India ( API ) started fabricating scooters in the state. Under the regulated government. foreign companies were non allowed to run in India. . The recent acceleration in bike gross revenues has led to a serious rethinking in schemes in the two-wheeled market. The two-wheeled industry is expected to undergo a period of transmutation. which would affect lower borders and profitableness force per unit areas.

Dr. Sardar Gugloth & A ; Margani Soma Sekhara ( 2012 ) . Decision-making procedure of buying two-wheelers: The turning in-between category population. comfortable rural India and the dearth of dependable public conveyance system is taking to a big figure of two Wheelers added to the roads every twenty-four hours. Indian roads in most metropoliss. small towns and towns are narrow. Two-wheelers allow people to voyage such roads easy. Fuel-efficiency is a immense advantage. With the cost of gasoline increasing steadily. two-wheeler makes the day-to-day travel both low-cost and convenient. Easy handiness of car fundss at attractive strategies has made a two-wheeler a must in most urban and rural places.

J. D. Singh ( 1981 ) . A survey of trade name trueness in India – 2W: The primary aim of this survey was to analyze the province of art sing trade name trueness among consumers in India. Friends and neighbors’ signifier the most of import beginning which is followed by one’s ain experience. household members. intelligence documents and observation. . The findings suggested that differences did be among persons in footings of the rightness of assorted penchant theoretical accounts.

Nikhil Jha. Management thesis on car industry in India: Two- Wheeler gross revenues in the state have sky rocketed in the recent old ages. and the one-year gross revenues of bikes in India expected to traverse the 10 million grade by 2010. The low incursion of two-wheelers in the state 31 two-wheelers per 1000 citizens ( 2004 ) leaves huge range for the growing of the market. Overall the industry gross revenues of two-wheelers have grown by 15 % from 6. 57 million in 2004/2005 to 7. 57 million in 2005/2006. The floaty Indian economic system with a growing rate of around 8 % per annum is farther expected to fuel the growing of two Wheelers in the state.

Anuj Kumar Kanojia ( 2011 ) . analysing the province of Indian two Wheeler industry: 2000-2010: The Indian two Wheeler industry has shown rapid rate of growing in last one decennary. A snapshot of the 2W makers runing in India across clip shows that while the nucleus that existed 10 old ages back continues to stay the same. there have been several casualties along the manner but at the same clip there have been several new entrants. The 2W industry growing over the last two old ages has been supported strongly by assorted implicit in factors including India’s lifting per capita GDP. increasing rural demand. turning urbanisation. swelling replacement demand. increasing proportion of hard currency gross revenues and the less mensurable metric of improved consumer sentiment.

( 2008 ) Survey On Consumer Preference Sing Two Wheeler: Understanding consumer behaviour in the present scenario is highly of import as it is no longer a simple undertaking. Now the consumer is considered to be the King. He is the price-maker and non price-taker. . Earlier. there used to be a few two Wheeler makers who held a monopoly. However. this state of affairs has changed with the entry of other rivals. particularly after liberalisation and globalisation.

Abhimanyu upadhyay ( 2013 ) . instance survey on the gross revenues of two Wheelers in rural Indian: The Indian rural market of two-wheeler offers overpluss of chances to industries and service suppliers. The overall two-wheeler market in India continues to be under-penetrated. and most of the equipment makers have besides maintained focal point on spread outing sales-cum-service mercantile establishments. peculiarly in semi-urban and rural countries and puting up satellite franchises and service installations in the adjacent smaller towns.

Arun Aravindan. Indian Two Wheeler Market Analysis: The Indian two-wheeler ( 2W ) industry registered gross revenues volume of 13. 7 million units in 2012-13. a growing of 2. 9 % over the old twelvemonth FY 2011-12. Market sentiments are negative due to high rising prices. fuel monetary values and involvement rates – the 2. 9 % growing reduced by the 2W industry which is less compared to last twelvemonth growing of 14 % . Feb 2013 informations released by MSO. fabrication index besides does non demo assurance in this sector. Scooter section has shown 14. 4 % growing where Motorcycle has shown 0. 1 % growing merely this twelvemonth. Piaggio has launched its Vespa theoretical account and besides program for export from India. Mahindra need to resuscitate its trade name place and merchandise value specially trade name image in market.

Research Methodology:

Research has been designed on the footing of both primary informations and secondary informations.

Survey method will be used to roll up the primary informations from the respondents. A structured questionnaire will be administered to pull out responses.

Secondary informations would be collected from assorted diaries. books. magazines. newspapers and studies prepared by research workers. Internet is the major beginning for secondary informations. Apart from understanding the two Wheeler industry’s growing. my major undertaking is to analyse the consumer determination.


Chintan Shah T. Y. BMS. 2005. Two Wheeler Industry in India.

Dr. Sardar Gugloth & A ; Margani Soma Sekhara. 2012. A Study Relating to the Decision-Making Process of Buying Two-Wheeler. Global Journal of Commerce & A ; Management Perspective ( Volume ? ) .

Nikhil Jha. Management thesis on Automobile Industry in India. Bajaj Distinctly Ahead Global Journal ( Part 1 )

Anuj Kumar Kanojia ( 2011 ) . Analyzing the State of Indian Two Wheeler Industry. Competition Commission of India. New Delhi. Delhi School of Economics.

Anonymous. 2008. Analyze on Consumer Preference Sing Two Wheeler. World Wide Web. allprojects. com

Abhimanyu upadhyay. 2013. Case Study on the Gross saless of Two Sir mortimer wheelers in Rural
India. Masters International Journal of Management Research and Development. Vol 1 Issue 1.

Arun Aravindan. 2013. Indian Two Wheeler Market Analysis. Autobei Consultancy Group Report.

J. D. Singh. 1981. A survey of Brand Loyalty in India

Dr. S. Ramesh Kumar & A ; Dr. M. Geetha. Positioning a Motorcycle Brand in the Indian Context

World Wide Web. studygalaxy. com

World Wide Web. indiastats. com