This paper gathers positions in the literature on design thought and representation of design procedures from the point of position of industrial design and technology design. The paper conducts a critical reappraisal of texts covering with differences and similarities in design procedures in the field of industrial design as opposed to technology design, with peculiar attending to the elements of creativeness in merchandise design. The design of a consumer electrical contraption such as a hair drier and the larger dimensions of auto design are countries where what an industrial interior decorator might make and what a design applied scientist might make can be usefully compared and contrasted.

The paper goes on to study the field of merchandise design from a different position, that of art. It takes up the challenge to traditional design by the Bauhaus motion in Germany in the1920s to 1930s, and the Memphis motion of the 19760s to 1980s. It is a valid inquiry, apart from the how of merchandise design, to inquire whether new motions or enterprises might easy alter the what of the design universe, and through accent on manner and manner both industrial interior decorators and technology interior decorators might happen themselves making new, more originative forms and merchandises.


The combined deficit of interior decorators and demands of makers led to unfavorable judgment of industry by such interior decorators as William Morris and John Ruskin who could see that separation of design from the procedures of production had influenced esthetic quality ( Haskett 1977 ) . This paper explains how industrial design focuses on user interface and esthetic quality. At the same clip technology design has become a cardinal component in merchandise design, using technology rules to developing constituents, systems and processes to run into specific demands.

A construct of an craftsman, craftsperson, who is wholly free to contrive art signifiers and create designs, with no limitation, is non reflected in the history of art and trade, whether in Europe or in Asia. There is the economic limitation that there must be a user who purchases the work or supports the craftsperson ; and it should be kept in head that trade requires a decently equipped workplace and normally workers. There is the societal world of the credence of the work of a craftsperson and the general appraisal of its value. Therefore in concentrating on the inseparability of innovation and executing as it may be applied to plan, the anachronic thought of individuality need non be introduced in order to understand the originative procedure.

A cardinal status is the ability of trade to bring forth the designs that emerge. Technology has, basically, made that a really possible chance. Further, in footings of a mutual consequence of design on trade, the usage of computerised design and the production of computing machine package to run into interior decorators ‘ demands, along with the common feedback consequence on production of new computing machine hardware, can intend that trade and design can lend to each other. The Collins English Dictionary defines engineering as ‘the application of practical scientific disciplines to industry or commence, ‘ or ‘the entire cognition and accomplishments available to any human society for industry, art, scientific discipline, etc. ‘ ( 1995 ) . Barras ( 1986 ) has argued that the typical class of development in services has been from procedure invention and concentrate on the new merchandise design and market, so traveling to accomplishing economic systems of graduated table and low costs. ‘The diminution of the traditional trade apprenticeship system meant that craftspeople became more familiar with others in interior, industrial, theatre and merchandise design, and with architecture, manner, and public presentation art ‘ ( Margetts 1989, pp.9-10 ) .

Although an industrial-design profession did non be in the late 19th century, the designer Frank Lloyd Wright articulated its rules in 1901 by reding creative persons create paradigms for mill reproduction instead than to bring forth trade work. After 1900, makers tried to give new signifier to electrical contraptions, autos and other new engineerings. In the 1920s, some interior designers took up Gallic modern manners, and Art Deco was adopted in the late twentiess. The Bauhaus school of art and design, closed by the Nazi government in 1933, established a relationship between design and industrial techniques every bit good as between mulct and applied humanistic disciplines ( Chilvers & A ; Glaves-Smith ) . From at that place, there has been rapid growing in the design of manufactured merchandises.

Henry Ford ‘s ‘rigid standardisation, interchangeable parts, and special-purpose machine tools complemented Ford ‘s debut of the assembly line in 1913, ensuing in immensely increased production volume and relentless cost decrease. ‘ Global competition in the 1980s and 1990s driven interior decorators to give signifier to the hardware and package of the information age. Quality became a cardinal standard besides ( Volti 2005 ) .

‘Affective design ‘ that is able to interpret human fondnesss into merchandise design specifications has been widely accepted as an effectual tool for merchandise development. It enables interior decorators to place merchandise characteristics that can run into consumer demands to experience satisfied with a merchandise. Affectional design cognition can assist interior decorators better merchandise design ( Zhai et al. 2009 ) . Environmentally friendliness of consumer merchandises is another facet of design, but it has been observed that consumers need to be reminded of ecological issues when really utilizing the merchandise. It is deserving observing that it is a holistic, life-cycle-based analysis that will enable the interior decorator to measure the environmental impact of design options: environmental harm can happen as toxic emanations during production, energy ingestion during usage, or toxic waste during disposal ( Saue et al. 2002 ) . Equally far as the larger environment is concerned, the US electrical industry has contributed played a portion in the usage of consumer goods ( Carlson 2001 ) . Design encompasses these issues.

Industrial Design

Industrial design may be defined as

The ideation, specification, and development of maps, belongingss and constructs of industrially manufactured merchandises and systems, chiefly sing facets of user-products interaction, aesthetics and individuality sing a entirety of ergonomic, usability, proficient, economic and societal factors ( Warell 1999 ) .

Industrial interior decorators are concerned with pass oning the quality and map of a merchandise every bit good as the repute of the maker object by ocular agencies. The merchandise should be easy, comfy and safe to utilize ( Dieter 1991, p.111 ) . The industrial interior decorator emphasises the user and the intent of the merchandise ; its esthetic nature, including non merely manner and visual aspect but what the merchandise will convey to the proprietor in emotional footings ; and merchandise individuality, which may use to strategic placement within a specific market and linkages with other merchandises. In the design procedure the interior decorator has considerable freedom to make up one’s mind on how an optimum consequence is achieved ( Green & A ; Bonollo 2004 ) . This illustrates the manner in which creativeness informs industrial design.

Design is a portion of merchandise planning and development that come from the concern scheme of the client company and are marketed and distributed in order to expect success at the custodies of the consumer ( Cross 2000, p.198 ) . Analysis of characteristics of viing merchandises, the usage of benchmarking, or research into user demands and penchants may take topographic point. Specifications may be elaborated and constructs critically examined ( Green & A ; Bonollo 2004 ) . Conceptualization refers to high spots in the originative procedure. Synectics is a group technique which draws on analogical thought, placing analogues between seemingly dissimilar subjects ( Dieter 1991, p.113 ) . A procedure of ‘rough visual image ‘ through sketching may follow. At some point an industrial interior decorator will hold a basic thought of the construct to be embodied in the product-how it works, the overall form and so on.

In this stage the strategies are worked up in greater item and, if there is more than one, a concluding pick between them is made. The terminal merchandise is normally a set of general agreement drawings. There is ( or should be ) a great trade of feedback from this stage to the conceptual design stage ( Cross 2000 ) .

Before choosing a construct, industrial interior decorator demands to see the handiness of engineering: if there is no bing engineering that can be used for a design, the industrial interior decorator will necessitate to confer with with technology interior decorator. Dorst ( 2003 ) argues that ‘the interaction itself has to be designed: ‘ the industrial interior decorator should utilize design techniques such as scenario-based design and storytelling to cover with this issue efficaciously. A Rapid Prototype theoretical account may be made in order to finalize design inside informations.

In add-on, industrial interior decorators may transport out ‘styling, ‘ where constituents of manner are built into their ain designs. This can affect stuffs or techniques, environmental influences or societal tendencies ( Mayall 1967 ) . Detailed design issues follow: constituent parts, nesting, packaging, transportation and selling issues may be relevant. Colour and arrangement of the trade name name are of import ( Cross 2000, p 32 ) .Finally the industrial interior decorator uses 3-dimensional computing machine plans such as Solidworks to make existent size 3D theoretical accounts and technology drawings to be used in production.

Engineering Design

Engineering design tends to associate to the proficient operation of mechanised merchandises instead than their esthetic features. In the car industry, ‘stylists ‘ were used at General Motors as mediators between the mechanical applied scientists and consumers. What these stylists did was to give autos a ocular individuality through the form of the organic structure, wicket or splashboard design, or coloring material picks and interior cloths ( Woodham 2006, p.141 ) .

Engineering design is ‘design with peculiar accent on the proficient facets of a merchandise. It includes activities of analysis every bit good as synthesis. ‘ This definition loosely describes what technology interior decorators do. They may be concerned with facets of technology consideration that includes machine elements, solid mechanics, strength of stuffs, aeromechanicss, fluid mechanics, fluid mechanicss, electronics technology, package and systems technology, quality technology, industrial economic sciences and human-factors technology ( Warell 1999 ) .

A formal definition of technology design is found in the course of study guidelines of the Accreditation Board for Engineering and Technology ( ABET ) . The ABET definition provinces that

technology design is the procedure of inventing a system, constituent, or procedure to run into coveted demands. It is a decision-making procedure ( frequently iterative ) , in which the basic scientific disciplines, mathematics, and technology scientific disciplines are applied to change over resources optimally to run into a stated aim.

Engineering design should be originative and use open-ended jobs and modern design theory and methodological analysis. The attack procedure of technology design is more systematic and problem-focused than industrial design. Engineering design is a consecutive procedure dwelling of many design operations. It may include researching the usage of alternate systems, explicating a mathematical theoretical account of the best system construct, or stipulating subsystem constituents. It could intend choosing a stuff from which to maker a portion ( Birmingham et al. 1997 ) . In the merchandise planning and undertaking confirmation stage, the functions of technology interior decorator and industrial interior decorator are similar, though a peculiar concern of the technology interior decorator will be what the client requested.

Conceptualization for the technology interior decorator involves finding the elements and mechanisms to be used in the merchandise. This will frequently affect explicating a theoretical account, either analytical or experimental ( Dieter 1983 ) . Before traveling to the incarnation phase, it is of import for the technology interior decorator to understand the strengths and failings of mechanisms, constructs or stuff and be able take the one most appropriate to the merchandise map. An first-class technique to steer the interior decorator in doing the best determination is a hiting matrix, which forces a more acute survey of each option against specified standards ( Haik 2003 ) .

Embodiment involves the clear finding of the physical procedures which govern the chief flows and transitions of stuff, energy, and information. This phase of technology design includes edifice and proving experimental theoretical accounts. Dieter ( 1983 ) notes that this stage lays the footing for good item design by agencies of a structured development of the design construct. Most of the clip technology design requires experimentation where a piece of hardware is constructed and tested to verify the construct and analysis of the design as to its work ability, lastingness, and public presentation features. The design on paper is transformed into a physical world. Three techniques of building are available to the interior decorator: the mock-up, by and large constructed to scale from plastics, wood, composition board, and so away. It is frequently used to look into clearance, assembly technique, fabricating considerations, and visual aspect. It is the least expensive technique, provides the least sum of information, and is speedy and comparatively easy to construct. The theoretical account is a mathematical representation of the physical system. The paradigm is the most expensive experimental technique but the one bring forthing the greatest sum of utile information ( Haik 2003 ) :

In the elaborate design phase, the technology interior decorator may happen many complex interrelatednesss involved in the merchandise. The quality and cost advantage of a merchandise are determined by the degree of quality item. Manufacturing specializers may besides be involved. This is now a tested and producible merchandise. The agreement, signifier, dimensions, tolerances and surface belongingss of all single parts and the stuffs and fabrication procedures are all specified ( Dieter 1983 ) .

Communication and readying for production now follows a consecutive flow of operations. Tooling and machinery are laid down. Production cost estimations will be available, but close coaction with mechanical applied scientists is necessary and high costs could intend alterations in stuffs and even in design.

The coloring material of a auto is normally applied as pigment, but pigment goes beyond simply esthetic and decorative characteristics. Consumers and makers have to confront the fact that new investing in vehicles is highly expensive, and consumers are non inclined to accept alternate or extremist designs. Paint is a relatively inexpensive manner out of this, and plastic constituents are painted as good. Paint therefore keeps the auto looking good, but it no uncertainty inhibits the usage of new alternate stuffs or new fabricating enterprises in design this in bend could suppress the extended acceptance of new and alternate stuffs ( Nieuwenhuis et al. 2006 ) .

The applied scientist manages agendas and utilizations resources after research in the auto industry. He or she is besides participant and communicator of design. The desire to be more ecologically and environmentally cognizant has had a major influence on car design. Automobile design factors will necessitate to be covered as a wide scope instead than merely by concentrating on peculiar individual consumer demands. The auto has to run into human demands but besides to be environmentally friendly. This will imply:

( 1 ) technological support for car design, ( 2 ) merchandise invention for assorted car paradigms ( low emanation auto, high efficiency auto, friendly auto, advanced safety auto ) , and ( 3 ) design methodological analysiss ( e.g. , CAD-CAE-CAM, existent clip simulations, rapid paradigm systems, parameter design engineerings ) ( Ardayfio 2000 ) .

Design invention, frequently pushed by client demands and outlooks, enables companies to derive leading in an highly competitory planetary market place. But merchandises need to travel beyond client outlooks. Industrially besides, invention is needed to stay competitory ( Ardayfio 2000 ) .

Art and Design

Apart from the creativeness of design, there is the exhilaration of design. Bertola ( 2003 ) argues that design is a multifunctional activity. It can take many signifiers to accommodate to ‘contextual substructures, ‘ that is different organisations and intents. Design can move as a cognition agent, fluxing from outside to inside companies. Design, if it is seen as a cognition procedure that can accommodate, can besides be seen as an chance to back up invention in a peculiar context.

This paper began with mention to creativeness in merchandise design. Button ( 2000 ) takes up the construct of descriptive anthropology in relation to plan. Ethnographic field work has tried to analyze foreign civilizations from the interior, developing theories about alien civilizations. But design in a Western civilization can besides be seen in footings of descriptive anthropology. This is peculiarly so in the context of industrial design, whose beginnings are rather recent. Ethnomethodology suggests that it is merely non possible to travel beyond the cognition possessed by members of a society about what they do. Whatever explication given by the ethnographer may non be of involvement to plan applied scientists, for illustration, but the substance of his or her study should be recognizable to them. From an anthropological or sociological point of position, there is some logic in this. However this paper, constructing on what has been said about industrial design and technology design, argues a farther point: that the construct of design as allied to art can easy be misplaced or forgotten in an organizational state of affairs where the concern is to bring forth a merchandise. A Bauhaus or Memphis, even a postmodernist enterprise, may non emerge from a tunnel of accent on merchandises as merchandises. This is where merchandise design, along with architecture, has a topographic point in the overall range of Design and Art. There is an imaginativeness within the desire to bring forth something novel. This is a field that allows the operation of in writing art, and a graven three dimensional feeling that includes the artefact every bit good as the common consumer purchases.

If modernism and postmodernism are currents, so they may be described as drifting currents because they are hard to turn up exactly. The two currents interact at some points. In art, modernism may be said to day of the month from about 1860, and became an Orthodox school in the 1920s. Modernism tended to emphasize form more than content and to reject traditional esthetic values. It was really influential until about 1960, and so postmodernism came into trend. It has been related to poststructuralist authors Jacques Derrida and Michel Foucault, whose Hagiographas embodied a extremist relativism which was able to be used to deconstruct the position quo. It is of import to observe nevertheless that there have been ‘250 old ages of intellectual-literary-artistic disaffection ‘ when from Rousseau onwards artists tried to stand aside from mainstream civilization. Modernism and postmodernism are portion of that overall motion ( Murphey 1999 ) .

The Italian design group Memphis was a flash of artistic input to interior design. It is said to be portion of postmodernism. The tendency crystallized in Memphis was off from the cosmetic manners of the Humanistic disciplines and Crafts motion. Symbolism, form and of class decoration were relegated basically to the modern epoch. The Bauhaus designs with their geometry dovetailed into a simpleness which in Italy focused on furniture design. The Memphis Group emerged. Austrian-born, Italian-educated Ettore Sottsass formed Memphis in 1981, with a loosely-formed group of interior decorators. The designs that emanated out of the Memphis group included limited productions of unusual and functional designs, characterized by plastic laminated surfaces and bold colorss and patterns.A The reading of the group has involved doing a political statement: high and low categories should portion perceptual experiences and ideals.

Meecham and Wood examine the proposition that ‘as art itself has basically changed in the modern period, so hold thoughts about it ‘ ( 1996, p.1 ) . Postmodernism may be said to differ from modernism ‘in that it returns art to a representation of the universe… efforts to reconstruct art to its external mentions… Representational art is back, but it tends to be critical instead than celebratory, emphasizing bleak and flooring images instead than the beauty of nature or hints of godly order ‘ ( Veath quoted in Murphey, 1999 ) .

A group of interior decorators of furniture and family accoutrements, who were known for fickle, unlogical, daring and anti-establishment manner, Memphis in being refering with juxtaposing world infiltrated the universe of the imaginativeness, in a manner that was deeper and different from the modern. There is a demand to look back to compare with the modern, because in many ways this is a necessary context for the description of the postmodern. The Modernists had disliked ornament and coloring material, but Postmodernism used them with enthusiasm. Allegory, multi-historical and multi-cultural mentions came into new design. Memphis bad gustatory sensation was an dry bad gustatory sensation. Pattern and decoration are characteristic of the plants, merely as they were foreign to Modernism. The feeling is kitsch, inexpensive and awful stuffs, and bad gustatory sensation throughout. Whether it is self-aware or even self-mocking, the point is made that this is non modernism ( Reed 1984 ) .

The bright and careless manner of some of the Memphis design will hold been voguish one time, and some people will hold worn them at some times. However these designs are bold and audacious. They seem directed to a in-between category or rational subdivision of society that likes to be overexpressive and does non care even if there are effects for being like this. That is the feeling I had, and that was the feeling I gained from catching two perchance 3rd twelvemonth pupils who seemed to hold by and large rather mature attitudes on art. A group of interior decorators of furniture and family accoutrements, who were known for fickle, unlogical, daring and anti-establishment manner, Memphis in being refering with juxtaposing world infiltrated the universe of the imaginativeness, in a manner that was deeper and different from the modern. There is a demand to look back to compare with the modern, because in many ways this is a necessary context for the description of the postmodern. The Modernists had disliked ornament and coloring material, but Postmodernism used them with enthusiasm. Allegory, multi-historical and multi-cultural mentions came into new design. If accused of bad gustatory sensation, Memphis would hold said, ‘Of class. ‘ Their bad gustatory sensation was an dry bad gustatory sensation, but there was bad gustatory sensation in their work. These properties of Memphis no uncertainty related to its ephemeral presence in the art universe ( Watson 2002 ) .

In a sense furniture design itself is an activity that can easy force against the boundaries of modernism, if merely because little facets of furniture design can leap past the hideous modern phase into a phase which inverts and turns around artistic penetrations at will, satirizing commercial motivations as it goes. The postmodern urge that seems to be emerging from every articulation is someway seeking to state, or stating, that this is something to sit on and it will likely keep you up, excessively, but you need to see it as something a small amusing, a small amusing. Memphis asks non to be taken excessively earnestly. This capricious face of furniture design has a certain category facet inasmuch as the hapless and the on the job categories can non afford to see their houses and what goes in them in footings of drama. The inquiry will be more frequently whether they can afford to purchase furniture. Modern art and peculiarly postmodern art travel beyond this basic skin color of demand.


A dramatic thing that comes out of this study of composing on the function of industrial design versus technology design is the mutuality of the two. This may non intend an interconnected operation or a coincident operation affecting the two facets of technology, but it is clear that to show an optimally designed merchandise in the industrial sense means that it must work in the technology sense. And technology interior decorators must be able to turn up the device or consumer good within a model of its production and finally its selling and usage. There are many articles on this issue that could hold been referred to here, or summarised, or responded to in some manner. However the coverage here is no uncertainty adequate to demo how industrial and technology designs are complementary.

What has emerged most strikingly from the whole context of industrial design is its possible reactivity to the civilization in which it exists. It is possible to look back at assorted motions that have shaped the consumer merchandises with which people are so familiar in their mundane lives, and where their parents have seen alterations over the old ages. The Bauhaus, now a long clip yesteryear, had a distinguishable and radical attack to plan. Memphis likewise had an avant garde attack which vanished into air. Whether such motions will resurface in some other signifier will likely non be the making of the design applied scientist. But it may originate out of the inventive design of the industrial interior decorator. It may besides originate as a declaration of forces in society that may flux cautiously for a clip and so all of a sudden change way. This can impact mundane objects-the hair drier, the auto, the telecasting set, the computing machine and so on. It has surely affected the miniaturised communicating device, the nomadic telephone. The fuel consuming, fouling yet position symbolic establishment of the car will no uncertainty respond to force per unit areas to alter. There is an art in design that over clip is likely to come up in different ways and in different topographic points. In this context, the industrial interior decorator along with the design applied scientist is likely to be closely involved.